Monday, April 5, 2010

“Movie Preview: Jaane Kahan Se Aayi Hai - Hindustan Times” plus 3 more

“Movie Preview: Jaane Kahan Se Aayi Hai - Hindustan Times” plus 3 more



Movie Preview: Jaane Kahan Se Aayi Hai - Hindustan Times

Posted: 05 Apr 2010 02:25 AM PDT

JacquelineMen are from Mars and women are from Venus - quite literally in Jaane Kahan Se Aayi Hai, releasing this Friday. It teams up Riteish Deshmukh and Jacqueline Fernandez, with the Sri Lankan beauty playing a woman who descends on Earth from Venus in search of love.

The directorial debut of Milap Zaveri - who wrote rib-tickling comedies like Masti and Heyy Babyy - is a small-budget movie co-produced by Mukesh Talreja and Nikhil Advani.

"Jaane Kahan Se Aayi Hai is extremely youthful, but the subtlety element is prevalent right through its duration," Riteish had earlier said.

Made on a budget of about Rs.10 crore (Rs.100 million), the fantasy romantic comedy is releasing worldwide with around 600 prints. It is being distributed by Warner Bros. Pictures India.

Also starring Ruslaan Mumtaz, Sonal Sehgal and Vishal Malhotra in principal roles, Jaane Kahan Se Aayi Hai boasts of a number of guest appearances - Farah Khan, Akshay Kumar, Sajid Khan, Amrita Rao, Deepika Padukone, Katrina Kaif, Priyanka Chopra, Anushka Sharma, Vidya Balan and Karan Johar.

This is Riteish's and Jacqueline's second film together after "Aladin".

The story of the movie revolves around Rajesh Parekh (Ritesh), a simple Gujrati boy who's been looking for love since he was a kid. Thoroughly unsuccessful in his endeavours, he nearly gives up till he meets Natasha (Sonal Sehgal), the girl of his dreams.

Just like Rajesh, Desh (Ruslaan Mumtaz), the youngest superstar in the country, is also looking for the girl of his dreams.

However, their worlds turn upside down when Tara (Jacqueline), an alien from Venus, lands here in search of true love. What follows is pure rib-tickling humour.

"There are some humorous as well as beautiful moments in the film when Jackie freezes time. One of the hilarious sequences is where she saves Riteish from an accident. Then, there is also a point where the two eventually realize their love for each other," Zaveri had told IANS.

While a major league of stars make special appearances in the movie, versatile actor Boman Irani will be seen in the trailer but not in the movie.

"It is for the first time in Bollywood that any actor is present in the trailer of a movie and is not present in the movie itself... They (the producers) needed a psychiatrist for the trailer of 'Jaane Kahan Se Aayi Hai' and I did it... otherwise there is no psychiatrist in the movie," Boman told IANS.

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Special movie showings bring the big screen to all - Patriot Ledger

Posted: 05 Apr 2010 01:50 AM PDT

The lights dimmed and the opening credits began to scroll across the screen. A hush fell over the movie theater, but the quiet was punctuated every so often by whispers and munching on popcorn.

Mere anticipation was enough to get Zachary Gates shifting in his seat. When the music began to play, the 4-year-old could no longer contain his excitement.

"He went up there and he touched the screen, and then when he heard the music, he started dancing," his father, Peter Gates, recalled.

It was Zachary's first movie-theater experience – and not just because of his young age. The Scituate boy has Sotos Syndrome, a rare genetic disorder characterized by excessive growth and behavioral problems.

Zachary is prone to distraction, easily overcome by excitement, and quite simply, he can't sit still, his father said. Until recently, going to the movies – a quintessential childhood activity – has been out of the question for the boy and his family.

Thanks to a new collaboration between Patriot Cinemas and the Scituate Community of Resources for Special Education – a parent group that raises money for programs for children with disabilities – movie-going is now possible for Zachary and other children with disabilities.

The program, held on the third Saturday of every month, involves a special showing of a family-friendly movie at Patriot Cinemas' Mill Wharf theater in Scituate.

In these showings, the lights aren't dimmed quite so much. The speakers aren't blaring. Children with dietary restrictions are free to bring their own snacks. And if a child has the urge to walk around – or even dance – everyone gets it.

"It was absolutely accepted," Peter Gates said, talking about his son's front-of-the-theater jig during the showing of "The Spy Next Door."

The CORSE foundation is underwriting the program and hopes to eventually expand to other activities, such as bowling and swimming.

Marynell Henry, co-founder and president of the foundation, said Zachary's experience is exactly what was hoped for when the special showings were being set up.

"It was his first movie, and you know what? Over time, Zack will be able to go to a regular movie, and that really is our goal," Henry said.

The last showing, on March 20, had 106 people in attendance, with children ranging in age from 4 to 20.

Since his first movie, Zachary has also gone to special showings of "Percy Jackson & the Olympians: The Lightening Thief" and "Diary of a Wimpy Kid."

His father took him twice, and his grandfather took him most recently.

"There are a lot of things we can't do," Peter Gates said. "This allows us to do typical things in a comforting environment."

Jennifer Mann may be reached at jmann@ledger.com.

READ MORE about this issue.

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Twitter algorithm can predict movie profits ... - Tri-City Herald

Posted: 05 Apr 2010 01:50 AM PDT

Want to know the top draw at the box office next weekend? Check Twitter.

So say two Silicon Valley researchers who claim they have discovered a way to use the popular social media service to gauge real-time interest in movies and accurately predict how they will perform at the box office on opening weekend.

Sitaram Asur and Bernardo Huberman, two social computing scientists at HP Labs in Palo Alto, Calif., contend that computational methods using Twitter feeds can predict with as much as 97.3 percent accuracy how a movie will perform its first weekend of release.

That far surpasses the traditional survey-based "tracking" reports that studios have long relied upon to forecast movie ticket sales, or the popular online site Hollywood Stock Exchange that lets users wager box office predictions with pretend money.

The computer models based on Twitter chatter could signal a Merlin-like tool for Hollywood, which has long struggled to come up with fail-safe ways to figure out how movies will do at the box office. Among other things, the research could help studios decide whether to make last-minute tweaks to advertising campaigns, or scale back and cut their losses.

Although the studios can often predict some weekend box office results within 10 percent, their results can fall short on films that target kids or teen fan boys, or are outliers like the recent Oscar winner, The Blind Side.

The researchers used the rate at which movies are mentioned in Twitter updates to predict first-weekend box office returns. The sentiment of the tweets -- positive, neutral or negative -- also accurately predicted second weekend, they said.

The research comes as movies' performance in the nearly $11 billion box office market, once of concern only to Hollywood insiders, has become a national pastime. It also comes as two trading firms, a Wall Street player and a Midwest upstart, are trying to roll out futures exchanges that they say are designed to help studios hedge box office performance.

Huberman said the research shows that Twitter could be tapped to predict the outcome of all sorts of things, including how well major new products will be received and the outcome of major political races.

That could capture the elusive commercial potential of social media, that services like Twitter with their vast flow of real-time information have the power and reach to track people's interests. Twitter, which has yet to demonstrate how it will translate its huge popularity into profits, will unveil a new advertising platform this month.

Hollywood has aggressively tapped social media as it becomes more important in influencing movie-going decisions. "There's a lot of science that goes into this stuff even in red-neck Hollywood," said veteran Hollywood marketer Gordon Paddison.

Paddison released a report last fall that studied how 4,000 moviegoers use online resources to make their ticket-buying decisions. He found that while critics have little sway, social-media recommendations do.

Twitter and other social media services are more valuable to Hollywood in influencing sentiment than in predicting it, Paddison said. Twitter's influence is also limited because its audience trends younger and hipper, without tapping other groups that drive a film's popularity.

"Are there enough hardcore Christians on Twitter to predict that the Passion of the Christ will be a $400 million film?" Paddison asked. "If so, then studios would be highly interested."

Hollywood studios spend millions annually on marketing research, including test screenings (where invited audiences, shown films often months before their premieres, not only give the movies numerical scores but also say what scenes and characters they did and didn't like) and telephone and online surveys.

The latter data, which is compiled and reported by several different firms, can give studios insight into what segments of an audience are interested in a given film, and a usually reliable estimate of how well the film may or may not in its premiere weekend.

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Taking Aim at Hitman, the Movie - Associated Content

Posted: 05 Apr 2010 01:35 AM PDT

The timing was perfect: it was late at night, I had a couple hours to kill, and there was nothing on T.V. There it sat: a DVD copy of Hitman(2007), starring Timothy Olyphant and Olga Kurylenko. The cover was inscribed with the review, "exactly how a game adaptation should be done." Wicked, I thought, I want to see how a video game adaptation should be done.

I don't know if Hitman is how a video game adaptation should be done, but it certainly isn't how a film should. What transpired was 90 minutes of cliches, blatant rip-offs, sleek, stylish, substance-lacking cinematography, nonexistant storylines, implausible action sequences, ridiculous dialogue, thorny exposition, and a viewer rubbing his head wondering who the hell wrote that review.

But this isn't just a movie review of a 2007 dud. This is the flashpoint where everything wrong with most contemporary movies(please note: I said most, not all) comes together to be epitomized by this one. Though art is subjective and one man's trash can be another man's treasure, I think it's pretty solid to say Hitman is crap. Like most movies made post-Pulp Fiction, its main concern is looking sleek and slow-mo'ing to death gunfight scenes. Am I the only person left who doesn't care how cool a shooting sequence looks if it doesn't have a storyline behind it? If I wanted to see Hard-Boiled meets The Matrix I'll go watch Hard-Boiled and The Matrix, both of which actually had stories.

Hitman, in particular, like most of its digital relatives made in the 2000's, devotes too much time and effort being sexy. There is absolutely no substance in story, and it moves so quickly with its smash cuts, flash cuts, and digital dissolves that it has no chance of building any character arcs or tension. The climax itself is so anti-climactic I saw they had included an "alternate ending" in the Special Features section. I didn't watch it.

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